Sisidyll

Pressure from retailers to change their ‘outdated’ packaging design prompted the client to rejuvenate the branding and packaging and extend their skin care range in both the Asian and Australian markets.

With that we saw a real opportunity to elevate the brand from basic to life-style, focusing on its high-quality core ingredient Australian blueberries. Giving it a ‘real fruit’ feel but not in an overt way, we wanted the brand’s quality to whisper rather than shout. This meant creating a new structural form with a clear organic influence and employing clever colour accents for the packaging. The packaging design, bespoke hand-lettered brand mark and insignia are subtle, understated and sophisticated — all hallmarks of premium products in the skin care category.

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A’Design Award: 2017 SILVER


Identity Design  |  Packaging Design  |  Structural Design  |  3D Rendering  |  Photography  |  Production Management  |  APN Advertising


Client: Sisidyll  |  Structural Design: Vert Design  |  Lettering Design: Peter Horridge


TESTIMONIAL
Angela was very committed to our project and the results of the redesign were both immediate and impressive.

  • Within the first 6 months of launching the revised branding and packaging design we saw an increase in our revenue of 30%
  • Within the first 2 weeks of launching the new product packaging, as a direct result of the APN ad campaign run at one Sydney train station, we had acquired 10,000 new followers
  • 4 weeks after launching the new product, luminous liquid base, it made up 50% of all product sales

Jessica Ma – Marketing Director Sisidyll