SCOPE: Brand and Packaging design.

BRIEF: To create a limited release, premium brand in honour of the former company CEO Michelle Nugan—the Matriarch.

SOLUTION: The brand mark and packaging livery needed to have an understated elegance and simplicity with an overarching strength.

The design inspiration draws on the medieval art form of illuminated letters. The brand mark is woven into the M symbol and elevated off the label through the combined finishes of embossing, high-build varnish and foiling. The remaining design elements are embossed and foiled, sitting on a sumptuous velvety black achieved by a double pass of black printed on an uncoated stock. The capsule label is a simple cross style band die-cut, embossed and foiled.

The product is presented in a raw wooden box with the brand mark simply screen printed on the lid and front panels.