We were very pleased to have scooped another award at this years A’ Design competition for our packaging redesign of the Sisidyll skin care range.
The Silver A’ Design Award is a prestigious award given only to the top 5% of designs. The ultimate aim of the A’ packaging Design Competition is to create a global awareness for good design. A huge 173-person grand jury panel which consists of internationally influential press members, established designers, leading academics and established professionals are those who select the very best in consumer product packaging.

This year’s competition saw:

85,088 Registrations
35,559 Project Submissions
27,805 Eliminated Projects
7,754 Approved Works
1,974 Award Winners

The project itself was a branding and packaging rejuvenation driven by pressure from retailers to change the outdated packaging.

We saw an opportunity to elevate the brand from basic to life-style, focusing on its high-quality core ingredient Australian blueberries. Giving it a ‘real fruit’ feel but not in an overt way. This meant creating a new structural form with a clear organic influence and employing clever colour accents for the packaging. The packaging design, bespoke hand-lettered brand mark and insignia are subtle, understated and sophisticated all hallmarks of premium products in the skin care category. Learn more about the design effectiveness by viewing the full project here.