Our Expertise

We’re a boutique agency with a big-hitting skill set. Our services span every aspect of the packaging design and production process. We offer brands of all sizes the expertise needed to realise their potential.

wine illustration OddOneOut bottles


Naming, positioning statements, packaging copy, content creation


Brand marks (logo design), communication collateral, brand guidelines


Visuals for stakeholders


Visual livery, design rollout, line extension, mock-ups, limited editions, packaging guideline design


CAD, sourcing materials, detailing for manufacturing and design documentation, prototyping


Photorealistic product and packaging renders


Food, still life, portrait, product, bespoke brand libraries


Asset creation, artwork/templates, die line creation, sourcing materials, supplier recommendations, production quoting, production/print management

Our Process


We first research existing and relevant brands and products in and outside of your category. We review category language and its visual expression which enables us to determine the challenges but also opportunities within the category that may exist for differentiation and unique expression. We identify any issues or constraints of your existing packaging.


Findings from the research phase enable us to map out a clear strategy that establishes the direction of the design language, brand positioning and defines the target market.

We establish your brand story – we create a roadmap for how you want your brand’s story told and how you want it to be understood by consumers.


The creative stage is where we breathe life into your brand by translating the strategy into meaningful and memorable brand marks and packaging that strikes an emotional chord with your consumer.

We create designs that structure and simplify content to produce powerful packaging. We maximise the impact your brand is able to make in the seven second window that the average consumer studies a product before deciding whether – or not – to buy it.


We can oversee the entire production process for our clients. We are skilled in working closely with supply chain management, manufacturers and printers to optimise a brand’s packaging, minimising potential production risks, helping reduce production costs, material usage and waste and ensuring maximum return on investment.

Want to find out more? Contact us