Expertise

We go deep.

Depot is a highly specialized independent Sydney design agency with a powerful, precise approach in brand and packaging design.

Rather than trying to be all things to all brands, we deliver enormously effective results for a niche we know well. We consider a wide range of possibilities and delve into our deep pool of specialized talent to answer to the unique demands of each project.

Typically, it involves a strategic synergy of art, technology and craft distilled down to the most quintessential solution.

Brand

strategy + positioning
brand naming
storytelling + tov
visual identity
brand guidelines

Bring us your dream

Working from the foundations up we can develop your brand articulation defining your vision, positioning, proposition and values.

We can craft your narrative with naming, story telling and tone of voice. Bringing your vision to life through a powerful visual identity, unique brand assets and design language.

Packaging

packaging design
structural design
cardboard engineering
knifeline creation
packaging comms

More than a pretty package.

As the Brand MessengerTM, the packaging is a key vehicle of the brand experience. It is the very object that has the power to turn the ordinary into something extraordinary. It can create desire and deliver brand cachet. Through our creative thinking process we generate compelling ideas, ideas that are insistent, ideas that make a difference, create a memory or change a behaviour. We work across all aspects of the packaging design process; from its shape and construction, its graphic and material expression, we look to awaken the senses while treading softly to reduce its environmental impact.

Packaging Design

Packaging can be divided into two distinct parts: structural and surface graphics. These two can be further divided into form and function, materials and finishes, branding and typography, imagery and colour. Neither part can be created in isolation, it is a symbiotic relationship. Our understanding runs deep.

Structural Design

We can create bespoke solutions or work with existing forms according to clients needs and budgets.

Cardboard Engineering & Knifeline Creation

With all of our packaging solutions we look to minimise materials and create production efficiencies and savings. When working on existing ranges, often knifeline rationalisation and improvement can dramatically reduce material wastage and improve freight costs, merchandising and storage.

Production

print procurement
art direction
photography
illustration
artwork

The path to perfection

At Depot, we believe the details make the difference. Our tailored production process begins at the outset of a project, we leave nothing to chance. We experiment and learn and bring our insights into new projects. To deliver compelling and responsible solutions, we asses materials, production and manufacturing processes to ensure practicality, economic viability and sustainability.

Procurement

We can assist to procure product from our selected partners to evaluate existing solutions or opportunities for your brand. We can evaluate existing product ranges, streamlining to get greater efficiencies and cost savings and provide a procurement rulebook to assist you as your brand and needs grow.

Art Direction / Photography

To produce smooth running, cost-effective photo shoots we work closely with stylists, cooks, digital techs, location teams and photographers. We assemble teams and Art Direct shoots to guide the creative process for branding, packaging and digital content.

Illustration

Our founder Angela, is also our resident illustrator. From sketching in ideation workshops to textile design and invitation calligraphy she can advise on the creation of bespoke illustrative assets to suit your specific needs.

Artwork

We produce unique knifelines and print-ready artwork with accuracy and consistency. We are well versed in the technical complexities of production across different printing processes and substrates. We look for ways to provide production value for you through knifeline rationalisation assessing in-store shelf constraints or freight limitations.

3D Digital Renders

The production of photo-realistic 3D renders work to assist you sell in your brand idea to investors or start a digital social media campaign ahead of production or create a library of brand assets.

Print Management

Applying our print knowledge and working with our select suppliers provides you with assurance, efficiency and cost benefits across packaging and print collateral.

Depot-Studio-Typography-Sydney

Our sustainability
design principles

To ensure your brand and its packaging has a a positive outcome for our future planet and the people, we work with three key principles. They guide everything we do, from thinking and creating to material sourcing, manufacturing and end of life, and we use them as a measure of success at the end of every project. They also set the standard of how we do things at Depot, reflected in our processes and behaviors.

Collaboration + Creativity
Through our dynamic collaborations, we harness greater knowledge and problem solve in new and exciting ways.
Sensitivity + Innovation
With sensitivity and innovation we have the power to redefine the world we live in - we design responsibly, re-imagining systems to innovate new ways of maximizing materials.
Harmonise with our planet
We design deeply to get to the root of problems, so packaging works in harmony with our planet, while delivering effective results for our clients.

“If nature is sustainable and beautiful, why can’t we make things that are sustainable and beautiful?”

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Regardless of where you are on your sustainable journey, we can assist you with making packaging choices using our principals checklist based on the above.

Our awards

We value our peers’ opinions and enjoy submitting our work for design awards. They’re more than “nice to have.” They mean that our work is consistently ranking among the very best in consumer packaging.

2024
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2023
A’Design Award: BRONZE
Naked Nature
Pentawards: BRONZE
Naked Nature
2022
A'Design Award: GOLD
By Beth
Pentawards: GOLD
By Beth
Indigo Design Award: GOLD
By Beth
eDPA Award: TOP DESIGN
By Beth
IDA: DESIGNER OF THE YEAR
2021
A’Design Award: IRON
Hightail
A’Design Award: SILVER
Wildheart Organics
A’Design Award: SILVER
PickyPods
A’Design Award: GOLD
By Beth
2020
Indigo Design Award: BRONZE
Hopapops
Indigo Design Award: SILVER
Nudus
Indigo Design Award: GOLD
Wildheart Organics
A’Design Award: BRONZE
Hopapops
A’Design Award: GOLD
Nudus
2019
Indigo Design Award: SILVER
Recreation
eDPA Award: SILVER
Recreation
eDPA Award: PLATINUM
Jacobs Coffee
Creativepool Award: SHORTLISTED
Recreation
A'Design Award: BRONZE
Recreation
2018
German Design Award: WINNER
Baré Alchemy
2017
Creativity International Award: GOLD
Baré Alchemy
A'Design Award: SILVER
Sisidyll
2016
The Dieline Awards: 2nd PLACE WINNER
Baré Alchemy
Pentawards: SILVER
Baré Alchemy
A'Design Award: BRONZE
Sven's Island
A'Design Award: GOLD
Baré Alchemy
2015
A'Design Award: IRON
Margan Wine, Field Blend
A'Design Award: PLATINUM
Jacobs Coffee
2014
IDA: BRONZE
Nugan Estate, Matriarch
A'Design Award: SILVER
Nugan Estate, Matriarch
2013
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