The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.

The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant. Subtle details make a big difference here too, such as parts of the ingredients peeking through, alluding to light seasoning rather than overpowering flavouring. The product is also nutritionally dense, another reason the entire face of the pack is filled with product, which gives a sense it’s satisfying and filling.

Superfood packaging to hit the millennial snack spot.

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Identity Design  |  Brand Positioning  |  Naming  |  Copywriting/Tone of Voice  |  Illustration  |  Packaging Design  |  Brochure Design  |  Website Look and Feel  |  Artwork  |  3D Rendering

A’Design Award: 2020 IRON  |  Indigo Design Award 2020 BRONZE

“Knowledge of branding on a global basis, along with project management reliability, and excellent communication made building our brand a great experience.”

Jeff Brinkhoff – CEO  Waterfox Foods Inc