At the core of our approach lies a simple yet effective cardboard cylindrical design, bolstered by a tailored fluted insert engineered to securely hold each bottle in place, while minimizing material usage. Complementing this, straightforward two-colour stickers were utilized to securely seal the lids, ensuring a hassle-free transit experience.
Given the product's origins in Morocco, we drew inspiration from the ornate tiled patterns that characterize Moroccan design. This served as the foundation for curating a thematic motif for our packaging, where colours were chosen to correspond with each product variant. This deliberate colour scheme simplifies product identification for consumers. Subtle print finishes such as spot UV varnish combined with an all-over satin varnish add to the perception of premium as well as adding a tactile quality.
By seamlessly blending form and function, we offer more than just packaging – we provide an immersive journey that resonates with the essence of our product's heritage.
Single-minded sustainability.
In addressing the packaging challenge for this project, our aim was to develop a solution that effortlessly accommodated three distinct bottle sizes, while meeting the client’s criteria for recyclability, durability to withstand Australia Post transit without additional packaging, and feasibility for small-scale production.
Expertise:
Awards:
A'Design Award
