Introducing our branding and packaging solution: a standout presence on the shelf. From the outset, we aimed to infuse the product with excitement and intrigue. We sought a name that not only hinted at its process and benefits but also exuded vitality and individuality. Thus, Hopapops was born—a name that embodies the energy and protein boost of snacking, injecting a spring into every step.

With bold ingredient visuals and a clear information hierarchy, Hopapops is designed to grab attention. The focal point—a vibrant coloured circle at the centre—houses both the brand mark and essential information. While prominence and dominance are essential in the competitive FMCG landscape, our brand also radiates fun and humility. This balance is reflected in the visual execution, marrying confidence with a likeable personality. The playful, hand-drawn typography adds a touch of cheeky bounce, infusing the design with dynamism and charm, all while remaining contemporary and easily readable.

Filling the packaging face with the product conveys the message of a nutritious and satisfying snack. Meanwhile, specific ingredient illustrations peek through the lotus seeds, hinting at the array of flavour variations and suggesting 'seasoning perfection.' Each element of the packaging works harmoniously to create a compelling presence on the shelf, inviting consumers to experience the joy and flavour-packed goodness of Hopapops.

“Knowledge of branding on a global basis, along with project management reliability, and excellent communication made building our brand a great experience.”

Jeff Brinkhoff,
CEO, Waterfox Foods Inc

Hopapops

Popping off.

India’s favorite snack goes global.

People have been enjoying popped water lily seeds in India for centuries. When our client decided to bring the wonders of this beloved superfood to the U.S. market, the main challenge was education. How do you grab an audience for a food they haven’t heard of yet?

Introducing our branding and packaging solution: a standout presence on the shelf. From the outset, we aimed to infuse the product with excitement and intrigue. We sought a name that not only hinted at its process and benefits but also exuded vitality and individuality. Thus, Hopapops was born—a name that embodies the energy and protein boost of snacking, injecting a spring into every step.

With bold ingredient visuals and a clear information hierarchy, Hopapops is designed to grab attention. The focal point—a vibrant coloured circle at the centre—houses both the brand mark and essential information. While prominence and dominance are essential in the competitive FMCG landscape, our brand also radiates fun and humility. This balance is reflected in the visual execution, marrying confidence with a likeable personality. The playful, hand-drawn typography adds a touch of cheeky bounce, infusing the design with dynamism and charm, all while remaining contemporary and easily readable.

Filling the packaging face with the product conveys the message of a nutritious and satisfying snack. Meanwhile, specific ingredient illustrations peek through the lotus seeds, hinting at the array of flavour variations and suggesting 'seasoning perfection.' Each element of the packaging works harmoniously to create a compelling presence on the shelf, inviting consumers to experience the joy and flavour-packed goodness of Hopapops.

“Knowledge of branding on a global basis, along with project management reliability, and excellent communication made building our brand a great experience.”

Jeff Brinkhoff,
CEO, Waterfox Foods Inc

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Expertise:
Naming
Naming
Photography & Art Direction
Photography & Art Direction
Brand Language & Narrative
Brand Language & Narrative
artwork
artwork
visual identity
visual identity
3d digital renders
3d digital renders
packaging design
packaging design
production management
production management
Awards:
A'Design Award:
Iron
Indigo Design Award:
Bronze
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