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People have been enjoying popped lotus seeds in India for centuries. When our client decided to bring the wonders of this beloved superfood to the U.S. market, the main challenge was education. How do you grab an audience for a food they haven’t heard of yet?

With bold ingredient illustrations and a clear information hierarchy, Hopapops is crafted to grab attention. The focal point—a vibrant coloured circle at the centre—features the wordmark logo and essential information. In the competitive FMCG packaging landscape, prominence and dominance are crucial, but our brand also radiates fun and humility. This balance is reflected in the visual execution, marrying confidence with a likeable personality.

The playful, hand-drawn typography for the logo design adds a touch of cheeky bounce, infusing the packaging design with dynamism and charm while remaining contemporary and easily readable. Filling the packaging face with the product conveys the message of a nutritious and satisfying snack. Specific ingredient illustrations peek through the lotus seeds, hinting at an array of flavour variations and suggesting 'seasoning perfection.'

Every element of the branding and packaging design works harmoniously to create a compelling shelf presence, inviting consumers to experience the joy and flavour-packed goodness of Hopapops.

“Knowledge of branding on a global basis, along with project management reliability, and excellent communication made building our brand a great experience.”

Jeff Brinkhoff,
CEO, Waterfox Foods Inc

Hopapops

Popping off.

India’s favorite lotus seed snack goes global.

Branding and packaging designed by Depot to create a standout presence on the shelf. We created a name that hinted at its process and benefits while exuding vitality and individuality. Thus, Hopapops was born—a name that embodies the energy and protein boost of snacking, injecting a spring into every step.

People have been enjoying popped lotus seeds in India for centuries. When our client decided to bring the wonders of this beloved superfood to the U.S. market, the main challenge was education. How do you grab an audience for a food they haven’t heard of yet?

With bold ingredient illustrations and a clear information hierarchy, Hopapops is crafted to grab attention. The focal point—a vibrant coloured circle at the centre—features the wordmark logo and essential information. In the competitive FMCG packaging landscape, prominence and dominance are crucial, but our brand also radiates fun and humility. This balance is reflected in the visual execution, marrying confidence with a likeable personality.

The playful, hand-drawn typography for the logo design adds a touch of cheeky bounce, infusing the packaging design with dynamism and charm while remaining contemporary and easily readable. Filling the packaging face with the product conveys the message of a nutritious and satisfying snack. Specific ingredient illustrations peek through the lotus seeds, hinting at an array of flavour variations and suggesting 'seasoning perfection.'

Every element of the branding and packaging design works harmoniously to create a compelling shelf presence, inviting consumers to experience the joy and flavour-packed goodness of Hopapops.

“Knowledge of branding on a global basis, along with project management reliability, and excellent communication made building our brand a great experience.”

Jeff Brinkhoff,
CEO, Waterfox Foods Inc

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Expertise:
Depot | Brand Naming
Depot | Brand Naming
Depot | Photography & Art Direction
Depot | Photography & Art Direction
Depot | Brand Language & Narrative
Depot | Brand Language & Narrative
artwork
artwork
visual identity
visual identity
3d digital renders
3d digital renders
packaging design
packaging design
production management
production management
Awards:
A'Design Award:
Iron
Indigo Design Award:
Bronze
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