With a single glance, our brand design effortlessly captures the essence of authenticity and playfulness, weaving together elements that speak to the heart. Our packaging stands out boldly with its striking black backdrop, challenging norms within the healthy snack industry and providing a contrast against the vibrant hues of nature's bounty contained within. Half-raw, half-dried, it showcases the unique selling proposition—minimal processing for maximum flavour and nutrition.

To further elevate the brand's allure, we crafted a curvaceous logo, combining an approachable and sophisticated aesthetic. With deliberate intent, we positioned product descriptions over the main ingredient imagery, symbolically shielding the modesty of our “naked” fruits and vegetables beneath. This design choice underscores the brand's commitment to transparency and integrity.

Nudus

Naked munch.

Letting nature shine through in healthy fruit and vegetable snack packs.

Nudus are proof that delicious snacks need not be unhealthy. Nothing but air-dried fruits and vegetables, these chips are “bare naked.”

With a single glance, our brand design effortlessly captures the essence of authenticity and playfulness, weaving together elements that speak to the heart. Our packaging stands out boldly with its striking black backdrop, challenging norms within the healthy snack industry and providing a contrast against the vibrant hues of nature's bounty contained within. Half-raw, half-dried, it showcases the unique selling proposition—minimal processing for maximum flavour and nutrition.

To further elevate the brand's allure, we crafted a curvaceous logo, combining an approachable and sophisticated aesthetic. With deliberate intent, we positioned product descriptions over the main ingredient imagery, symbolically shielding the modesty of our “naked” fruits and vegetables beneath. This design choice underscores the brand's commitment to transparency and integrity.

No items found.
No items found.
Expertise:
Brand Language & Narrative
Brand Language & Narrative
artwork
artwork
visual identity
visual identity
3d digital renders
3d digital renders
packaging design
packaging design
production management
production management
Photography & Art Direction
Photography & Art Direction
Awards:
eDPA:
Honourable Mention
A'Design Award:
Gold
Indigo Award:
Silver
No items found.
No items found.
https://player.vimeo.com/progressive_redirect/playback/932769954/rendition/1440p/file.mp4?loc=external&signature=b0f7e7f54cdaa845a03f2d3d23575fe04e826986d088392e0af18e1f448eb08c
https://player.vimeo.com/progressive_redirect/playback/932770003/rendition/1440p/file.mp4?loc=external&signature=b54ed6a4990b82d5aa9651222770a8bbb6bae4b60c94d23b4dda411182c5d8f1
3
4

Is your brand naked and unafraid?