Entrusted with both branding and packaging, we embarked on a journey to encapsulate the essence of our client's vision. Our brand mark, inspired by the precision of a finely tuned wing nut, serves as a powerful metaphor for the subtle adjustments individuals can make to elevate their well-being through the products. Comprised of two outlined P's merging to form an exclamation mark, it emphasizes the pivotal role of nutrition in attaining holistic wellness.

Colour selection was paramount, meticulously chosen to exude vibrancy and vigour, perfectly resonating with the target audience of dedicated gym enthusiasts. Bold gender symbols prominently featured on the packaging denote formulas tailored to meet the distinct nutritional needs of both men and women. Additionally, our flavour labels are thoughtfully crafted to cater to individual taste preferences, ensuring a personalized experience for every consumer.

In our pursuit of innovation and efficiency, we have streamlined our packaging process with two standardized pouch designs and customizable labelling. This approach not only optimizes production quantities but also offers customers a diverse array of six flavour options to choose from.

By marrying form and function, our start-up is poised to revolutionize the nutritional landscape, empowering individuals to take charge of their wellness journey with confidence and customization.

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