The brand and its retailers recognised that a refresh was needed if SISIDYLL was to compete with the new slew of ‘natural beauty’ lines now sharing its shelves.

Made in Australia using native ingredients, we saw a real opportunity to elevate the brand from beauty basics to aspirational lifestyle, focusing on its high-quality core ingredient, Australian blueberries. We created a ‘real fruit’ feel that’s softer and subtler, a new structural form with a clear organic influence and employed clever colour accents for the packaging. The bespoke, hand-lettered brand mark and insignia are understated and sophisticated — all hallmarks of premium products in the skincare category.

And if you were ever seeking proof that a brand and packaging refresh is a worthwhile investment, get this – within just six months revenue was up by 30%.

Want to find out more? Contact us

A’Design Award: 2017 SILVER

Identity Design  |  Packaging Design  |  Structural Design  |  3D Rendering  |  Photography  |  Production Management  |  APN Advertising

“Angela was very committed to our project and the results of the redesign were both immediate and impressive.

• Within the first 6 months of launching the revised branding and packaging design we saw an increase in our revenue of 30%
• Within the first 2 weeks of launching the new product packaging, as a direct result of the APN ad campaign run at one Sydney train station, we had acquired 10,000 new followers
• 4 weeks after launching the new product, luminous liquid base, it made up 50% of all product sales“

Jessica Ma – Marketing Director Sisidyll