Very few candle brands use completely organic ingredients, so we wanted to capture Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials.

The original branding and packaging was proving a barrier to Wildheart being stocked in high-end retailers and department stores. It had some structural issues, and wasn’t holding up well to transit, so we also created a range of stronger and sturdier boxes using a high-quality stock that also feels far more premium to the touch.

The colours used are derived from the plants and herbs that make each of the fragrances. The illustrations have an ethereal quality, alluding to scent dissipating into the air as a candle burns. They were also key in differentiating 5 different ranges and 52 different products. The refreshed brand identity made the key ‘organic’ claim more legible, and creates a more polished and luxurious feel.

Both packaging and product appeal to the senses.

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Brand Rejuvenation  |  Illustration  |  Packaging Design  |  Artwork  |  3D Renders
Print by our sister company: Colophon

“Depot Creative surpassed our expectations at every stage of our rebranding and new packaging project. We were particularly impressed with the way they researched the market before starting the project. Angela completely understood our market niche and positioning. Depot Creative always maintained 100% energy, interest, and professional commitment to providing the best possible creative outcome. We love our new packaging and have received really positive feedback from retailers and consumers alike.”

Emma Sinclair – Founder Wildheart Organics