Naked Nature embodies a world that's rekindling its connection with the environment, embracing the simplicity of natural nutrition. In a competitive arena, we set out to forge a brand that encourages consumers to shed inhibitions, embracing raw, wild, and unadulterated goodness. For this start-up, standing out and leaving a lasting impression was paramount, prompting us to infuse our visual and verbal identity with wild, rawesome energy.

The word mark and monogram are crafted to mirror the raw and unrefined essence of the products. The tone of voice is playful, leveraging product attributes to create a versatile suite of expressions for packaging, merchandise, and digital platforms.

With flavour profiles that are truly wild and unique, we amplified their essence through bold, oversized hand-drawn typography on both packaging and supporting retail materials. The rich, dark brown backdrop pays homage to the dates present in all variants while providing a visually indulgent experience for consumers.

Crafting the outer wrapper from a home-compostable material posed challenges, particularly in achieving the desired level of print saturation. Through rigorous testing and experimentation, we successfully attained the vibrant finish necessary to capture the attention of discerning consumers.

Naked Nature isn't just a brand—it's a vibrant celebration of raw, unadulterated goodness, inviting consumers to embrace the wild side of nature with every bite.

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