Naked Nature embodies a world that's rekindling its connection with the environment, embracing the simplicity of natural nutrition. In a competitive arena, we set out to forge a brand that encourages consumers to shed inhibitions, embracing raw, wild, and unadulterated goodness. For this start-up, standing out and leaving a lasting impression was paramount, prompting us to infuse our visual and verbal identity with wild, rawesome energy.

The word mark and monogram are crafted to mirror the raw and unrefined essence of the products. The tone of voice is playful, leveraging product attributes to create a versatile suite of expressions for packaging, merchandise, and digital platforms.

With flavour profiles that are truly wild and unique, we amplified their essence through bold, oversized hand-drawn typography on both packaging and supporting retail materials. The rich, dark brown backdrop pays homage to the dates present in all variants while providing a visually indulgent experience for consumers.

Crafting the outer wrapper from a home-compostable material posed challenges, particularly in achieving the desired level of print saturation. Through rigorous testing and experimentation, we successfully attained the vibrant finish necessary to capture the attention of discerning consumers.

Naked Nature isn't just a brand—it's a vibrant celebration of raw, unadulterated goodness, inviting consumers to embrace the wild side of nature with every bite.

Naked Nature

Wildly rawsome snacks.

Go raw, go wild and go naked.

Naked Nature speaks to a world that’s increasingly ‘back in tune’ with the environment, connecting to nature through simple nutrition. But it is a competitive landscape, so we looked to create a brand that enabled consumers to throw inhibition to the wind, go raw, go wild and go naked, with nature’s most indulgent goodness.

Naked Nature embodies a world that's rekindling its connection with the environment, embracing the simplicity of natural nutrition. In a competitive arena, we set out to forge a brand that encourages consumers to shed inhibitions, embracing raw, wild, and unadulterated goodness. For this start-up, standing out and leaving a lasting impression was paramount, prompting us to infuse our visual and verbal identity with wild, rawesome energy.

The word mark and monogram are crafted to mirror the raw and unrefined essence of the products. The tone of voice is playful, leveraging product attributes to create a versatile suite of expressions for packaging, merchandise, and digital platforms.

With flavour profiles that are truly wild and unique, we amplified their essence through bold, oversized hand-drawn typography on both packaging and supporting retail materials. The rich, dark brown backdrop pays homage to the dates present in all variants while providing a visually indulgent experience for consumers.

Crafting the outer wrapper from a home-compostable material posed challenges, particularly in achieving the desired level of print saturation. Through rigorous testing and experimentation, we successfully attained the vibrant finish necessary to capture the attention of discerning consumers.

Naked Nature isn't just a brand—it's a vibrant celebration of raw, unadulterated goodness, inviting consumers to embrace the wild side of nature with every bite.

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Expertise:
Brand Language & Narrative
Brand Language & Narrative
Bespoke Lettering
Bespoke Lettering
visual identity
visual identity
artwork
artwork
brand guidelines
brand guidelines
3d digital renders
3d digital renders
Sales Pitch Deck
Sales Pitch Deck
production management
production management
packaging design
packaging design
Awards:
Pentawards:
Bronze
A'Design Award:
Bronze
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https://player.vimeo.com/progressive_redirect/playback/932758690/rendition/1440p/file.mp4?loc=external&signature=1b4c77e2a5000d275fd96b874691f51cb478678df380f240c604c691ffff5598
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