We saw an opportunity to elevate the brand from beauty basics to an aspirational lifestyle line by leveraging its hero ingredient—Australian blueberries. With a “real fruit” feel and clear organic influence in the new structural form, the new design features clever colour accents. The bespoke, hand-lettered brand mark and insignia are understated and sophisticated — all hallmarks of premium products in the skincare category.

Our strategy proved effective when the brand enjoyed a 30% increase in revenue within six months. (In case there was any question that sophisticated packaging is a worthwhile investment.)

“Angela was very committed to our project and the results of the redesign were both immediate and impressive.”

Jessica Ma,
Marketing Director, Sisidyll

Sisidyll

Beauty reborn.

When skincare needs a facelift.

When it comes to skincare, heritage is a major source of trust. But evolution is necessary to avoid extinction in this fast-changing, ultra-competitive category. A familiar face in Chinese beauty aisles, Sisidyll’s packaging was beginning to show its age. That is, until we treated it to a makeover.

We saw an opportunity to elevate the brand from beauty basics to an aspirational lifestyle line by leveraging its hero ingredient—Australian blueberries. With a “real fruit” feel and clear organic influence in the new structural form, the new design features clever colour accents. The bespoke, hand-lettered brand mark and insignia are understated and sophisticated — all hallmarks of premium products in the skincare category.

Our strategy proved effective when the brand enjoyed a 30% increase in revenue within six months. (In case there was any question that sophisticated packaging is a worthwhile investment.)

“Angela was very committed to our project and the results of the redesign were both immediate and impressive.”

Jessica Ma,
Marketing Director, Sisidyll

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Expertise:
visual identity
visual identity
cardboard engineering
cardboard engineering
comms
comms
artwork
artwork
digital content
digital content
3d digital renders
3d digital renders
packaging design
packaging design
print procurement
print procurement
Structural Design - Vert Design
Structural Design - Vert Design
production management
production management
Awards:
A'Design Award:
Silver
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