We saw an opportunity to elevate the brand from beauty basics to an aspirational lifestyle line by leveraging its hero ingredient—Australian blueberries. With a “real fruit” feel and clear organic influence in the new structural form, the new design features clever colour accents. The bespoke, hand-lettered brand mark and insignia are understated and sophisticated — all hallmarks of premium products in the skincare category.
Our strategy proved effective when the brand enjoyed a 30% increase in revenue within six months. (In case there was any question that sophisticated packaging is a worthwhile investment.)
“Angela was very committed to our project and the results of the redesign were both immediate and impressive.”
Jessica Ma,
Marketing Director, Sisidyll
Beauty reborn.
When it comes to skincare, heritage is a major source of trust. But evolution is necessary to avoid extinction in this fast-changing, ultra-competitive category. A familiar face in Chinese beauty aisles, Sisidyll’s packaging was beginning to show its age. That is, until we treated it to a makeover.
Expertise:
Awards:
A'Design Award:
