No nasties
Flave Water | Australia
When it comes to most beverages they are either full of sugar or full of chemicals so, what made this flavoured water different was that it does contain real water, real fruit flavours and natural flavours. Not a whiff of anything artificial.
Our challenge when designing the packaging was to depict the purity of the product, giving it real fruit appetite appeal while guiding consumers about its ‘lack of’ added nasties. We started with a bold brand mark incorporating a playful water drop, included fruit imagery enveloped in a fruity splash, denoting the ‘hint’ of flavour and captured the ‘zero’ benefits in colour coded panels.
The labels were printed on a synthetic stock for ease of application for this hot-fill product at production.
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WHAT WE DID
Identity Design | Packaging Design | 3D Rendering | Photography | Production Management
