With field blends taking the focus back to the vineyard and the terroir we wanted the packaging design to have a sense of earthy richness and tradition.

With tradition comes nostalgia and a sense of things from the past being somehow simpler and better. With that, we drew inspiration from past designs where block type contrasts with hand lettering to create a design that is hand-crafted and rugged. Using a tactile heavy stock, the emboss and high build work to maximise visual impact.

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A’Design Award: 2015 IRON

Packaging Design  |  3D Rendering  |  Production Management

Client: Margan