Experience is everything


For this limited-edition wine release we created a premium and pared-back packaging design that proves less really can mean more.

Matriarch is a brand that celebrates its former CEO, so when designing the branding and packaging for this limited release wine we saw an opportunity to create a complete experience. From the big reveal of opening the box to the tactile label, we wanted to create a sense of drama, quiet confidence and understatement, whilst avoiding cold minimalism.

Our approach took its cues from the simple, killer combination of a little black dress worn with a stunningly simple piece of fine jewellery. The key to achieving this look for Matriarch’s label, without overdoing it, lay in carefully considered finishes and a restrained colour palette; hints of rich gold and gloss black exuding refinement and good taste.

Luxury that whispers.

Want to find out more? Contact us


A’Design Award: 2014 SILVER  |  IDA: 2013 BRONZE


Identity Design  |  Packaging Design  |  3D Rendering  |  Production Management


“We have found Depot to be competent, efficient, innovative and creative. They possess superior communication skills to manage the client relationship throughout the design process, along with the technical expertise backed by sound financial and commercial procedures.”
Michelle Nugan – Former CEO Nugan Group

NuganMatriarch wine identity design logo
NuganMatriarch wine packaging design label
NuganMatriarch wine packaging design bottle
NuganMatriarch wine packaging design