Nugan Estate Matriarch

More and more we see designing for premium brands is about less, but not in a reduced, minimalistic cold way. We are capturing the essentialism of the brand in rich and evocative ways that exude class.

Matriarch is a brand that honours its former CEO, it is a brand that celebrates. So, when designing the branding and packaging for this limited release wine we saw an opportunity to create an experience, from its tactile label through to its unboxing we wanted to be dramatic, confident and yet understated. To deliver this result, was like choosing a stunningly simple piece of jewelry worn against an unassuming black dress. The only way to achieve this was to employ a clever combination of print finishes, too much of anything would have tipped it over the edge.

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Depot Award Logos

A’Design Award: 2014 SILVER

Identity Design  |  Packaging Design  |  3D Rendering  |  Production Management

Client: Nugan Estate

“We have found Depot to be competent, efficient, innovative and creative. They possess superior communication skills to manage the client relationship throughout the design process, along with the technical expertise backed by sound financial and commercial procedures.”
Michelle Nugan – Former CEO Nugan Group

NuganMatriarch wine identity design logo
NuganMatriarch wine packaging design label
NuganMatriarch wine packaging design bottle
NuganMatriarch wine packaging design