The Cheese Puff Company’s gourmet nibbles were created to make drinks and gatherings more delicious, without the hassle of cooking from scratch. It was really important for the client that the product’s high quality and sense of indulgence shone through in its branding and packaging design. Our approach, for this startup, is an attention-grabbing alternative to sad-looking boxes gathering ice in the freezer section of the grocery store.

The dark blue hue of the pouch feels sophisticated and features a subtle repeat pattern inspired by contemporary kitchen tiles. The circle of the brand mark is a nod to the round of a cheese truckle. Plus, the pouch is re-sealable for freshness and convenience. And because nothing – not even these melt-in-the-mouth cheesy morsels – looks good in frozen form, we swapped the usual ‘window’ for a lovely image of what you can look forward to when the puffs are fresh from the oven.

Go on, make entertaining easy, grab a pack.

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Identity Design  |  Packaging Design  |  Art Direction  |  Artwork  |  3D Rendering  |  Production Management